La-Z-Boy adjusts its plans for next-generation marketing, including e-commerce, and launches a big campaign for the end of 2020.
La-Z-Boy, a brand of recliners for relaxation and health, adapts new marketing plans to focus on selling points "Pain Points" to stimulate purchases. Ready to hold a big campaign to end the year 2020 with a great value promotion for the 1 year anniversary of the largest La-Z-Boy Furniture Flagship Gallery in Asia with a double discount of 20% + 20%. From today - January 3, including 11 days only at La-Z-Boy Furniture Flagship Gallery Ladprao 138
Ms. Wipa Kasetsuwan, Managing Director of Goldbiz Venture Co., Ltd., a distributor of recliners and sofas for relaxation and wellness, La-Z-Boy brand from America, spoke about the marketing of recliners over the past year. “Recliners for relaxation and health are increasingly important furniture. Since the customer group began to focus and care about their health. In recent years La-Z-Boy began marketing with a greater focused on pain points of customers. Whether it is pregnant women, people with back health problems, people with acid reflux problems, people with colds who are lying down and short of breath, or even the elderly who need a comfortable chair that can sit for a long time, and convenient to get up or sit. Taking these health concerns into account our target audience more clearly, resulting in the last year we increased our sales by more than every year. Although the COVID-19 epidemic in early 2020 has led to a growing factor in purchasing furniture. The general furniture market is volatile and demand is lower in certain product segments. Among the top market customers with high purchasing power, La-Z-Boy brand still has the largest market share due to its availability in all areas. We have many strong points with a full line of products, simple and inimitable functionality, long service life, reasonable prices, and a reputation of brand for over 93 years. We have more than 60 dealers across the country, and we have proactively marketed our customers continuously, as well as being ready to market e-commerce on our website.
In addition to the marketing activities organized for the customer groups, La-Z-Boy continues to hold social sharing activities annually. This year, the company saw that it was the year that the hospital had to take care of patients very much, La-Z-Boy therefore donated 43 seats of recliners and reclining sofas to the public hospitals and foundations in total 10 to take advantage of medical treatment. And later this year, the brand is introducing new features of the top 1HT recliner and the TPH (Diamond Lift Recliner) model that can adjust the headrest and lumbar support. The 1HT model comes with an intelligent wireless remotethat can memorize favorite recline positions, remote search features and anti-interference remote lock system, including USB Port that enhances the convenience of charging. TPH Power Lift is a group of recliner for the elderly, making full use of a single recliner, enhancing comfort and safety for the elderly. "
La-Z-Boy Furniture Flagship Gallery at Ladprao 138 is the largest gallery in Asia, with a living space of 1,660 square meters. It exhibits recliners and reclining sofas for relaxation and wellness. There is an exhibition of built-in furniture from our subsidiary “ExcellenceForm”, and “Suniture” outdoor furniture uses famous imported materials from both America and Europe. The gallery sells home décor products under the brand "HKT HOME", and lamps imported from the brand "BEC". And the gallery on every floor uses quality "Mogen" sanitary ware.
In the section of the home theater sofa group, La-Z-Boy has partnered with Cinemania, a leading specialist in screen, projector and audio equipment. The Lazy Theater x Cinemania room is set up to serve customers, and ready for the event with a seating capacity of approximately 10.
In addition, coffee and snacks are also opened under the name "Lazy Café x Jack Raider", which is the most comfortable cafe because it uses almost all La-Z-Boy recliners and sofas, has a co-working space ready to serve customers who come buying furniture, working people, students, as well as the café hoppers.
Ms. Wipa Kasetsuwan concluded. "In the past year, the company has continuously organized marketing stimulating activities, including promotional programs, workshops, new audio product launches, and social activities. And at the end of this year, we are very pleased that La-Z-Boy Furniture Flagship Gallery Ladprao 138 has been running for its one year anniversary. So we are preparing a big campaign "Year End Sale 2020" with 20% regular discount and additional discount for paying 20% in cash or 10% off for paying by credit card, for full leather recliners and sofas. This campaign runs from 24 December 2020 - 3 January 2021 for 11 days only at La-Z-Boy Furniture Flagship Gallery Ladprao 138"
If you are interested in asking for more information, products and services, contact:
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